V Canto Lucrethia by Tiziana Terenzi 3.38oz Unisex Extrait Spray

Lucrethia by V Canto — a second brand out of the same house, which lets you build a niche corner instead of a single facing

Lucrethia by V Canto is a second brand out of the same house, which lets you build a niche corner instead of a single facing. It sits in the Red Collection, of which this catalogue carries 4 references, inside a Tiziana Terenzi and V Canto range of 126 bottles across 88 distinct fragrances. V Canto splits its range into a Red Collection named after poisons, a Green Collection, a Blue Collection and Foglie d’Amore. It is a deliberately literary house, and that gives your staff something to say that no designer bottle gives them.

Every unit authentic and sealed. On a bottle at this price the packaging is part of what the customer is buying — it is going on a dresser, not into a drawer.

Fragrance Composition

Olfactory family: Amber Floral
Top notes: Pear, Pink Pepper, Petitgrain, Lime Blossom, Laurel
Heart notes: Jasmine, Coffee Powder, Clove, Cocoa, Amber
Base notes: Cedarwood, Patchouli, Vanilla, Benzoin, Honeysuckle

The impression is a spiced coffee-and-cocoa floral with a velvet grip. That sentence is what your staff need; the note list is for the customer who asks after.

Commercial Details

Size: 100 ml spray
Concentration: Extrait de Parfum — the highest concentration tier, and the only one this house makes. Not an eau de parfum
Gender: Unisex — the house classifies its entire range this way, so one facing serves your whole floor
Collection: Red Collection (V Canto)
Brand: V Canto — sister brand of Tiziana Terenzi, same Italian house
Presentation: Sealed retail unit in its original box
Authenticity: Genuine V Canto stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

V Canto Lucrethia sells to fragrance buyers 25-55 who have already moved past the designer wall — collectors, gift buyers at the top of their budget, and the customer who wants something nobody at the table will recognise. Moves through niche boutiques, concept stores, high-end barbershops and salons, and online to a searching buyer. Its season is cool weather. In a Miami-climate market that is a real constraint: buy it for the November-to-March window and for the customer who travels. Natural cross-sells from this catalogue: V Canto Stricnina, V Canto Cicuta, V Canto Stramonio, V Canto Magnificat.

Positioning

Do not shelf this beside designer bottles. A niche extrait next to a $70 eau de toilette looks overpriced; the same bottle in its own lit section looks like what it is. Give the house a block of its own and let the price sit inside that context. Keep the Red Collection references together. In this house the customer buys into a collection and then works through it, so a grouped facing is what produces the second and third sale. Merchandise V Canto under its own name. It is a separate brand, and presenting it as a Tiziana Terenzi sub-line throws away a second story your staff could be telling. On price, hold it. There is no campaign propping this brand up and no mass distribution undercutting you, so the discount buys you nothing and costs you the positioning. If you need to move a unit, throw in a sample of something else from the range instead of cutting the number.