Smeralda by Tiziana Terenzi 3.38oz Unisex Extrait Spray
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Smeralda by Tiziana Terenzi — extrait de parfum, not eau de parfum — the concentration the designer houses reserve for limited editions
Smeralda by Tiziana Terenzi is extrait de parfum, not eau de parfum — the concentration the designer houses reserve for limited editions. It sits in the Luna collection, of which this catalogue carries 18 references, inside a Tiziana Terenzi and V Canto range of 126 bottles across 88 distinct fragrances. The standard bottle across the whole range is 100 ml, with almost no exceptions. There is no 30 ml step-down and no eau de toilette version, so every unit you stock is a full-price unit. That shapes how you buy: depth in a few references beats breadth in many.
Genuine units, sealed in the original box. A customer paying niche money for a bottle does it once on trust. If the juice is wrong they do not complain — they simply never come back, and they tell people.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Pink Grapefruit, Mint, Mandarin, Ginger, Cognac, Black Pepper
Heart notes: Tobacco, Ambergris, Virginian Cedar, Bulgarian Rose, Australian Sandalwood, Iris
Base notes: Madagascar Vanilla, Musk, Leather, Vetiver, Indian Patchouli, Incense
The impression is a bracing minty-boozy opening over smoky tobacco woods. That sentence is what your staff need; the note list is for the customer who asks after.
Commercial Details
Size: 100 ml spray
Concentration: Extrait de Parfum — the highest concentration tier, and the only one this house makes. Not an eau de parfum
Gender: Unisex — the house classifies its entire range this way, so one facing serves your whole floor
Collection: Luna (Tiziana Terenzi)
Brand: Tiziana Terenzi — Italian niche, composed in-house by Paolo and Tiziana Terenzi
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Tiziana Terenzi stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Smeralda sells to fragrance buyers 25-55 who have already moved past the designer wall — collectors, gift buyers at the top of their budget, and the customer who wants something nobody at the table will recognise. Moves through niche boutiques, concept stores, high-end barbershops and salons, and online to a searching buyer. Heavy enough that it belongs to the cooler half of the year and to evening wear. Do not judge it on a July sell-through number. Natural cross-sells from this catalogue: Libra, Orion, Nero Oudh, Kirke Overdose.
Positioning
Do not shelf this beside designer bottles. A niche extrait next to a $70 eau de toilette looks overpriced; the same bottle in its own lit section looks like what it is. Give the house a block of its own and let the price sit inside that context. Keep the Luna references together. In this house the customer buys into a collection and then works through it, so a grouped facing is what produces the second and third sale. On price, hold it. There is no campaign propping this brand up and no mass distribution undercutting you, so the discount buys you nothing and costs you the positioning. If you need to move a unit, throw in a sample of something else from the range instead of cutting the number.
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