Caput Mundi by Tiziana Terenzi 3.38oz Unisex Extrait Spray

Caput Mundi by Tiziana Terenzi — extrait de parfum, not eau de parfum — the concentration the designer houses reserve for limited editions

Caput Mundi by Tiziana Terenzi is extrait de parfum, not eau de parfum — the concentration the designer houses reserve for limited editions. It sits in the Luna collection, of which this catalogue carries 18 references, inside a Tiziana Terenzi and V Canto range of 126 bottles across 88 distinct fragrances. The one fact worth memorising about this house: it does not sell eau de parfum. Every bottle in the range, under either brand, is extrait de parfum. If a customer is comparing your price against a designer EDP, they are comparing two different products.

Authentic, sealed, in original presentation. Italian niche at this ticket is the most refilled category in the business, because the margin on a fake is enormous and the customer has usually never smelled the real thing to compare. Every unit here is genuine stock.

Fragrance Composition

Olfactory family: Woody Oriental
Top notes: Bulgarian Rose, Musk Rose, Iris, Lily-of-the-Valley, Cabreuva
Heart notes: Indian Oud, Sandalwood, Red Patchouli, Saffron, Orris
Base notes: Ambergris, Cedarwood, Cashmere Wood, Agarwood, Cambodian Oud

The impression is an imperial rose-and-oud architecture in cashmere wood. That sentence is what your staff need; the note list is for the customer who asks after.

Commercial Details

Size: 100 ml spray
Concentration: Extrait de Parfum — the highest concentration tier, and the only one this house makes. Not an eau de parfum
Gender: Unisex — the house classifies its entire range this way, so one facing serves your whole floor
Collection: Luna (Tiziana Terenzi)
Brand: Tiziana Terenzi — Italian niche, composed in-house by Paolo and Tiziana Terenzi
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Tiziana Terenzi stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Caput Mundi sells to fragrance buyers 25-55 who have already moved past the designer wall — collectors, gift buyers at the top of their budget, and the customer who wants something nobody at the table will recognise. Moves through niche boutiques, concept stores, high-end barbershops and salons, and online to a searching buyer. This one peaks once the temperature drops, so treat it as a seasonal buy rather than a permanent facing. Natural cross-sells from this catalogue: Libra, Orion, Nero Oudh, Cielo Blu.

Positioning

Do not shelf this beside designer bottles. A niche extrait next to a $70 eau de toilette looks overpriced; the same bottle in its own lit section looks like what it is. Give the house a block of its own and let the price sit inside that context. Keep the Luna references together. In this house the customer buys into a collection and then works through it, so a grouped facing is what produces the second and third sale. On price, hold it. There is no campaign propping this brand up and no mass distribution undercutting you, so the discount buys you nothing and costs you the positioning. If you need to move a unit, throw in a sample of something else from the range instead of cutting the number.