Borelli by Tiziana Terenzi 3.38oz Unisex Extrait Spray

Borelli by Tiziana Terenzi — high-ticket Italian niche: fewer units out the door, a far bigger number on each one

Borelli by Tiziana Terenzi is high-ticket Italian niche: fewer units out the door, a far bigger number on each one. It sits in the Comete collection, of which this catalogue carries 7 references, inside a Tiziana Terenzi and V Canto range of 126 bottles across 88 distinct fragrances. The standard bottle across the whole range is 100 ml, with almost no exceptions. There is no 30 ml step-down and no eau de toilette version, so every unit you stock is a full-price unit. That shapes how you buy: depth in a few references beats breadth in many.

Genuine units, sealed in the original box. A customer paying niche money for a bottle does it once on trust. If the juice is wrong they do not complain — they simply never come back, and they tell people.

Fragrance Composition

Olfactory family: Floral Woody
Top notes: Calabrian Bergamot, Indian Frangipani, Sicilian Mandarin, Aldehydes
Heart notes: Mexican Tuberose, Bulgarian Rose, Ylang-Ylang, Italian Violet, Lily-of-the-Valley
Base notes: Tuscan Birch, African Ebony, Musk, Australian Sandalwood, Madagascar Vanilla

It wears an aldehydic white bouquet with retro couture polish, with the projection you would expect from a full extrait rather than a diluted eau.

Commercial Details

Size: 100 ml spray
Concentration: Extrait de Parfum — the highest concentration tier, and the only one this house makes. Not an eau de parfum
Gender: Unisex — the house classifies its entire range this way, so one facing serves your whole floor
Collection: Comete (Tiziana Terenzi)
Brand: Tiziana Terenzi — Italian niche, composed in-house by Paolo and Tiziana Terenzi
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Tiziana Terenzi stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Borelli sells to fragrance buyers 25-55 who have already moved past the designer wall — collectors, gift buyers at the top of their budget, and the customer who wants something nobody at the table will recognise. Moves through niche boutiques, concept stores, high-end barbershops and salons, and online to a searching buyer. No season it disappears in. That is what you want from the reference you hold depth on. Natural cross-sells from this catalogue: Hyakutake, Tuttle, Hale Bopp, Rosso Pompei.

Positioning

Do not shelf this beside designer bottles. A niche extrait next to a $70 eau de toilette looks overpriced; the same bottle in its own lit section looks like what it is. Give the house a block of its own and let the price sit inside that context. Keep the Comete references together. In this house the customer buys into a collection and then works through it, so a grouped facing is what produces the second and third sale. On price, hold it. There is no campaign propping this brand up and no mass distribution undercutting you, so the discount buys you nothing and costs you the positioning. If you need to move a unit, throw in a sample of something else from the range instead of cutting the number.