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Viola Essenziale by Salvatore Ferragamo 3.4oz Unisex EDP Spray
$97.99
Sale price
$97.99
Regular price
$269.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Viola Essenziale — an Italian niche reference that lets you charge niche prices under a familiar name
Viola Essenziale by Salvatore Ferragamo is an Italian niche reference that lets you charge niche prices under a familiar name. It belongs to the Tuscan Creations line, of which this catalogue carries 16 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Tuscan Creations is the house's niche collection, each bottle named after a Tuscan place or craft and sold at several times the price of the designer line. It is genderless by design and it is where Ferragamo competes with the niche houses rather than with the department-store wall. The house rebranded to plain FERRAGAMO in 2022, but the fragrances are still sold and searched as Salvatore Ferragamo — worth knowing when you list them, because that is the name the customer types.
Genuine units in original presentation. At the niche end of the brand the customer is paying for provenance as much as for scent, so being able to stand behind the source is part of the price.
Fragrance Composition
Olfactory family: Floral Powdery
Top notes: Mimosa, Vine peach, Lychee
Heart notes: Iris, Heliotrope, Lily
Base notes: Vetiver, Patchouli, Vanilla
On skin it reads as a powdery violet-iris veil over vanilla. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Collection: Ferragamo Tuscan Creations
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Viola Essenziale targets buyers 25-55 across genders. Moves well through perfumerias, concept stores and niche-leaning retail. Niche references turn slower than the designer line but carry several times the margin per unit, and they reach a customer the designer wall does not. Natural cross-sells from this catalogue: Convivio, Testa di Moro, Bianco di Carrara, Savane di Seta.
Positioning
Do not shelf the niche collections with the designer bottles — at four times the price on the same shelf they look mispriced rather than premium. Give them their own block, and tell the customer they are from the same house: the familiar name is what makes a niche price believable here. Keep the Tuscan Creations references together: the collection is meant to be browsed as a set, and a customer who likes one will try the next. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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