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Signorina by Salvatore Ferragamo 3.4oz Women EDT Spray
$30.99
Sale price
$30.99
Regular price
$74.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Signorina — a designer bottle that sells on the name over the counter, without explaining
Signorina by Salvatore Ferragamo is a designer bottle that sells on the name over the counter, without explaining. It belongs to the Signorina line, of which this catalogue carries 29 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Salvatore Ferragamo started as a shoemaker in Florence in 1927, and the leather is not marketing — it is where the house came from. That origin is the single easiest thing to tell a customer who has never smelled the fragrance.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who wore it and told a friend the brand smells wrong.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Lychee, Grapefruit
Heart notes: Rice steam, Rose
Base notes: Milk mousse, Cashmeran
On skin it reads as a light fruity floral with a milky skin finish. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Signorina targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. A warm-weather mover — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: Signorina In Rosso, Signorina Misteriosa, Signorina In Fiore, Subtil.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Signorina references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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