Signorina by Salvatore Ferragamo 3.4oz Women EDP Spray
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Signorina — the cheapest way a customer buys into a Florentine luxury house
Signorina by Salvatore Ferragamo is the cheapest way a customer buys into a Florentine luxury house. It belongs to the Signorina line, of which this catalogue carries 29 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The house rebranded to plain FERRAGAMO in 2022, but the fragrances are still sold and searched as Salvatore Ferragamo — worth knowing when you list them, because that is the name the customer types.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who wore it and told a friend the brand smells wrong.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Pink pepper, Blackcurrant buds
Heart notes: Jasmine, Peony, Rose
Base notes: Panna cotta accord, Patchouli, Musk
The result is a peppery floral with a panna cotta finish — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Signorina targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. Steady all year; the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: Signorina In Rosso, Signorina Misteriosa, Signorina In Fiore, Subtil.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Signorina references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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