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Signorina by Salvatore Ferragamo 1.7oz Women EDP Spray
$31.99
Sale price
$31.99
Regular price
$77.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Signorina — a designer bottle that sells on the name over the counter, without explaining
Signorina by Salvatore Ferragamo is a designer bottle that sells on the name over the counter, without explaining. It belongs to the Signorina line, of which this catalogue carries 29 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Ferragamo is a name most customers know from shoes and handbags before they know it from fragrance, and that is the whole commercial advantage: the recognition is already paid for, and the bottle costs a fraction of anything else with the name on it.
Sealed retail stock, original presentation. No margin on a doubtful unit covers what it costs you, and a house sold on Italian craftsmanship is the last place to test it.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Pink pepper, Blackcurrant buds
Heart notes: Jasmine, Peony, Rose
Base notes: Panna cotta accord, Patchouli, Musk
Customers describe it as a peppery floral with a panna cotta finish — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Signorina targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. No season it disappears in, which is what you want from the middle of a fragrance wall. Natural cross-sells from this catalogue: Signorina In Rosso, Signorina Misteriosa, Signorina In Fiore, Subtil.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Signorina references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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