Signorina by Salvatore Ferragamo 1.7oz Women EDP Spray
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Signorina — an Italian luxury name at a price a perfumeria can actually turn
Signorina by Salvatore Ferragamo is an Italian luxury name at a price a perfumeria can actually turn. It belongs to the Signorina line, of which this catalogue carries 29 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Florence is not decoration in this catalogue. The niche collections are named after Tuscan places and crafts, and the mainstream line is named in Italian — the brand sells a country as much as a scent.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who wore it and told a friend the brand smells wrong.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Pink pepper, Blackcurrant buds
Heart notes: Jasmine, Peony, Rose
Base notes: Panna cotta accord, Patchouli, Musk
It wears a peppery floral with a panna cotta finish. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Signorina targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year with no dead season, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Signorina In Rosso, Signorina Misteriosa, Signorina In Fiore, Incanto Bloom New Edition.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Signorina references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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