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La Commedia by Salvatore Ferragamo 3.4oz Unisex EDP Spray
$87.99
Sale price
$87.99
Regular price
$239.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
La Commedia — the high-ticket end of the brand, for the customer who has outgrown the designer wall
La Commedia by Salvatore Ferragamo is the high-ticket end of the brand, for the customer who has outgrown the designer wall. It belongs to the Tuscan Creations line, of which this catalogue carries 16 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Tuscan Creations is the house's niche collection, each bottle named after a Tuscan place or craft and sold at several times the price of the designer line. It is genderless by design and it is where Ferragamo competes with the niche houses rather than with the department-store wall. Ferragamo is a name most customers know from shoes and handbags before they know it from fragrance, and that is the whole commercial advantage: the recognition is already paid for, and the bottle costs a fraction of anything else with the name on it.
Authentic, sealed niche stock. The Tuscan Creations and Storie di Seta bottles carry several times the ticket of the designer line, and the customer who buys at that level checks the box before the juice.
Fragrance Composition
Olfactory family: Oriental Spicy
Top notes: Bitter Orange, Grapefruit, Cardamom
Heart notes: Akigalawood, Nutmeg, Chili Pepper
Base notes: Tonka Bean, Amber Wood, Vetiver Root, Leather
The overall impression is a fiery spiced amber with a leathery grin, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Collection: Ferragamo Tuscan Creations
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
La Commedia targets buyers 25-55 across genders. Moves well through perfumerias, concept stores and niche-leaning retail. Niche references turn slower than the designer line but carry several times the margin per unit, and they reach a customer the designer wall does not. Natural cross-sells from this catalogue: Convivio, Testa di Moro, Bianco di Carrara, Savane di Seta.
Positioning
Do not shelf the niche collections with the designer bottles — at four times the price on the same shelf they look mispriced rather than premium. Give them their own block, and tell the customer they are from the same house: the familiar name is what makes a niche price believable here. Keep the Tuscan Creations references together: the collection is meant to be browsed as a set, and a customer who likes one will try the next. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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