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Incanto Bloom New Edition by Salvatore Ferragamo 3.4oz Women EDT Spray
$21.99
Sale price
$21.99
Regular price
$53.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Incanto Bloom New Edition — an Italian luxury name at a price a perfumeria can actually turn
Incanto Bloom New Edition by Salvatore Ferragamo is an Italian luxury name at a price a perfumeria can actually turn. It belongs to the Incanto line, of which this catalogue carries 19 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Florence is not decoration in this catalogue. The niche collections are named after Tuscan places and crafts, and the mainstream line is named in Italian — the brand sells a country as much as a scent.
Every unit is authentic and sealed in its original packaging. On a designer name at this ticket the customer is not inspecting the juice, they are trusting the shop. That trust is the product.
Fragrance Composition
Olfactory family: Floral Musk
Top notes: grapefruit blossom, freesia
Heart notes: yellow tea rose, champaca, raspberry
Base notes: white musk, cashmere wood
The overall impression is a soft, powdery floral musk; the same juice as Incanto Bloom in the later New Edition packaging, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Incanto Bloom New Edition targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year with no dead season, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Incanto, Incanto Essential, Incanto Blue, Subtil.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Incanto references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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