Replica Up At Dawn by Maison Margiela 3.4oz Unisex EDT Spray
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Replica Up At Dawn by Maison Margiela 3.4oz Unisex EDT Spray — the newest Replica for niche-minded shoppers
Replica Up At Dawn by Maison Margiela 3.4oz Unisex EDT Spray is the latest chapter in the Replica collection: a unisex rose and earth composition in the line’s signature apothecary-style bottle.
Collectors come back. Replica customers tend to buy across the line, so each new release brings repeat traffic from people who already own Jazz Club or Lazy Sunday Morning. The unisex positioning doubles the audience, and the 3.4oz size carries a premium ticket.
Edition / presentation. Current edition (UPC 3614274720068); sealed in original packaging.
Fragrance Composition
Olfactory family: Floral Woody Musk
Top notes: Earthy Accord, Pink Pepper, Elemi
Heart notes: Rose, Ambrette, Orris
Base notes: Musk, Patchouli, Moss, Cashmeran
How it wears: starts damp and peppery, turns into a powdery rose, then rests on soft musk and moss; moderate projection that suits office and daytime use.
Commercial Details
Size: 3.4oz (100ml)
Concentration: Eau de Toilette
Gender: Unisex
Line: Replica
Brand: Maison Margiela
Presentation: Full-size spray in original Replica box
Availability: Current line
Authenticity: Genuine Maison Margiela stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Draws fragrance enthusiasts, couples who share scents and shoppers trading up from mass brands. Performs in boutiques, upscale beauty counters and online. Cross-sell with other Replica titles and rose-forward niche-style scents.
Positioning
Shelve with the rest of the Replica line in a unisex or prestige section so the matching bottles form a collection wall. A tester next to the display helps, since the earthy rose is best explained on skin.
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