Rasasi Hawas 3.38oz Men EDP Spray
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Rasasi Hawas — The Fresh Masculine Bestseller from UAE Heritage
Rasasi Hawas is the fresh masculine flagship from Rasasi Perfumes, the UAE house founded in 1979 — making Rasasi one of the oldest and most established Arabic fragrance manufacturers. Hawas represents the "designer alternative" positioning — where Lattafa targets viral trending and Amouage targets luxury, Rasasi Hawas targets the retailer's steady, predictable masculine sales. For wholesale, Hawas is the reliable everyday male fragrance that never has viral spikes but never has dead inventory either.
Fragrance Composition
Top notes: Bergamot, apple, marine notes
Heart notes: Jasmine, cedarwood, geranium
Base notes: Musk, amber, patchouli, oakmoss
Commercial Details
Size: 100ml Eau de Parfum spray
Concentration: EDP (8-10 hour longevity)
Projection: Moderate-to-strong, fresh aquatic-woody signature
Origin: Rasasi Perfumes UAE (est. 1979) — authorized distribution
Packaging: Sleek blue and silver bottle with modern design, quality box
Case pack: Individual + case discounts starting at 12 units. Also available in Hawas Ice (lighter variant) and Hawas Sport.
Retailer Insights
Hawas targets male buyers 25-50 seeking daily-wearable fresh masculine without designer pricing. Compares favorably to Bleu de Chanel and Acqua di Giò in blind tests. Predictable sell-through year-round (no seasonal spikes) makes it ideal for maintaining consistent revenue base. Popular in convenience-focused retail: pharmacies, beauty supplies, general merchandise. Common cross-sells: Hawas Ice, Hawas Sport (variant lineup), Rasasi Egoiste (evening pivot), Rasasi La Yuqawam (aggressive masculine).
Positioning
Position as "the reliable Arabic masculine" — the fragrance customers grab weekly without hesitation. Merchandise in masculine section adjacent to designer fragrances to catch price-comparison shoppers. Cross-display all Hawas variants together for collection depth. Ideal for gift-with-purchase programs (buy any Rasasi, receive Hawas travel size) due to universal appeal.
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