Polo Cologne Intense by Ralph Lauren 4oz Men EDP Spray
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Polo Cologne Intense by Ralph Lauren 4oz Men EDP Spray — a Ralph Lauren bottle with built-in recognition
Polo Cologne Intense by Ralph Lauren 4oz Men EDP Spray is Polo Cologne Intense in a 118 ml Eau de Parfum. Polo is the green-bottle original from 1978 that started the fragrance side of Ralph Lauren, and it still sells to men who wore it decades ago.
Why it sells: the Polo colours are some of the most recognised men's bottles in American retail, so they need little explanation at the counter. The name says Cologne, but the barcode lists it as an Eau de Parfum.
Provenance: Authentic Ralph Lauren stock, shipped as received from distribution. Ralph Lauren is the American fashion house behind the polo-player logo, and its fragrances sell largely on that recognition.
Fragrance Composition
Top notes: basil, spearmint, grapefruit
Heart notes: clary sage, violet leaf, thyme
Base notes: patchouli, ambroxan, vetiver
How it wears: basil, spearmint and grapefruit over sage and violet leaf, with patchouli and vetiver underneath.
Commercial Details
Size: 118 ml spray
Type: Eau de Parfum
Gender: Men
Line: Polo
Brand: Ralph Lauren
Presentation: Sealed in retail box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The green Polo has an older, very loyal customer. Do not let the core size run out, since that buyer rarely switches to something else. Steady demand all year. Good neighbours on the shelf: Polo Oud, Polo, Polo Supreme Oud.
Positioning
Group it with the rest of Polo, ordered from lightest to strongest.
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