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Polo Ultra Blue by Ralph Lauren 6.8oz Men EDT Spray
$75.49
Sale price
$75.49
Regular price
$203.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Polo Ultra Blue by Ralph Lauren 6.8oz Men EDT Spray — a Ralph Lauren bottle with built-in recognition
Polo Ultra Blue by Ralph Lauren 6.8oz Men EDT Spray is the 200 ml Eau de Toilette of Polo Ultra Blue. Polo Blue is the house's fresh blue line for men. It climbs from the Eau de Toilette to the Eau de Parfum and Parfum, with Deep Blue, Ultra Blue, Gold Blend and Sport as separate fragrances around it.
Why it sells: the Polo colours are some of the most recognised men's bottles in American retail, so they need little explanation at the counter.
Provenance: Authentic Ralph Lauren stock, shipped as received from distribution. Ralph Lauren is the American fashion house behind the polo-player logo, and its fragrances sell largely on that recognition.
Fragrance Composition
Olfactory family: citrus aquatic
Top notes: lemon, citron, basil, lemon verbena
Heart notes: mineral notes, ambertonic
Base notes: musk, woody notes, salt
How it wears: lemon, citron and basil over a mineral heart, with a salty musk finish.
Commercial Details
Size: 200 ml spray
Type: Eau de Toilette
Gender: Men
Line: Polo Blue
Brand: Ralph Lauren
Presentation: Sealed in retail box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Polo Blue buyers usually know the colour, not the strength. Put a clear concentration label under each bottle so the Parfum customer does not leave with the Eau de Toilette. Sells best when it is hot and for daytime wear. Good neighbours on the shelf: Polo Blue Gold Blend, Polo Blue Bear Edition, Polo Blue.
Positioning
Shelve it inside the Polo Blue block so customers can find their colour and strength quickly.
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