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Paradigme by Prada 3.4oz Men EDP Spray
$110.49
Sale price
$110.49
Regular price
$305.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Paradigme — a shelf anchor rather than a gamble
Paradigme by Prada is a shelf anchor rather than a gamble. It belongs to the Paradigme line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. This is a house customers arrive naming rather than one you introduce. The retailer's job is to have the right size in stock, not to explain the brand.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Woody Amber
Top notes: calabrian bergamot
Heart notes: bourbon geranium, rose
Base notes: guaiac wood, benzoin, peru balsam, musk
On skin it reads as open bergamot freshness over warm ambery woods. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Paradigme targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year with no real dead season — the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: Paradigme 2-Piece Set, Luna Rossa, Luna Rossa Carbon, Luna Rossa Ocean.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Paradigme line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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