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Nue Au Soleil by Prada 3.4oz Unisex EDP Spray
$149.49
Sale price
$149.49
Regular price
$419.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Nue Au Soleil — a reference that needs no explaining at the counter
Nue Au Soleil by Prada is a reference that needs no explaining at the counter. Luna Rossa is one of the strongest-selling masculines on the designer wall, Paradoxe did the same on the women's side, and the Infusion collection gives the shelf a niche-feeling depth almost no other designer house offers.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Prada's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Citrus
Top notes: orange blossom
Heart notes: neroli
Base notes: patchouli, musk
The overall impression is sun-warmed orange blossom, luminous and golden, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Nue Au Soleil targets buyers 16-45 across genders. Moves well through perfumerias, mall retail and gift counters. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Infusion Oeillet, Day Night, Un Chant D'Amour, Midnight Train.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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