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Midnight Train by Prada 3.4oz Unisex EDP Spray
$139.49
Sale price
$139.49
Regular price
$389.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Midnight Train — one of the few bottles that sells itself off the shelf
Midnight Train by Prada is one of the few bottles that sells itself off the shelf. Luna Rossa is one of the strongest-selling masculines on the designer wall, Paradoxe did the same on the women's side, and the Infusion collection gives the shelf a niche-feeling depth almost no other designer house offers.
Authentic, sealed, original presentation. Luna Rossa is among the most counterfeited bottles in the category precisely because it is so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Amber
Top notes: cistus
Heart notes: cedarwood
Base notes: patchouli, amber accord
Expect it to come across as dry dusty woods with a warm resinous glow, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Midnight Train targets buyers 16-45 across genders. Moves well through perfumerias, mall retail and gift counters. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: Infusion Oeillet, Day Night, Un Chant D'Amour, Pink Flamingos.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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