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Luna Rossa Sport by Prada 3.4oz Men EDT Spray
$67.99
Sale price
$67.99
Regular price
$182.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Luna Rossa Sport — a reference that needs no explaining at the counter
Luna Rossa Sport by Prada is a reference that needs no explaining at the counter. It belongs to the Luna Rossa line, of which this catalogue carries 20 references — enough to build a branded facing rather than stocking a single orphan SKU. This is a house customers arrive naming rather than one you introduce. The retailer's job is to have the right size in stock, not to explain the brand.
Authentic, sealed, original presentation. Luna Rossa is among the most counterfeited bottles in the category precisely because it is so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Fresh Spicy Aromatic
Top notes: ginger, juniper berry, lavender
Heart notes: iris, hay
Base notes: tonka bean, vanilla, musk
On skin it reads as energetic and clean with a soft sweet drydown. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Luna Rossa Sport targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Its season is warm weather — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: Luna Rossa, Luna Rossa Carbon, Luna Rossa Ocean, L'Homme.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Luna Rossa line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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