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Luna Rossa Sport by Prada 1.6oz Men EDT Spray
$58.99
Sale price
$58.99
Regular price
$155.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Luna Rossa Sport — one of the few bottles that sells itself off the shelf
Luna Rossa Sport by Prada is one of the few bottles that sells itself off the shelf. It belongs to the Luna Rossa line, of which this catalogue carries 20 references — enough to build a branded facing rather than stocking a single orphan SKU. Luna Rossa is one of the strongest-selling masculines on the designer wall, Paradoxe did the same on the women's side, and the Infusion collection gives the shelf a niche-feeling depth almost no other designer house offers.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Prada's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Fresh Spicy Aromatic
Top notes: ginger, juniper berry, lavender
Heart notes: iris, hay
Base notes: tonka bean, vanilla, musk
Expect it to come across as energetic and clean with a soft sweet drydown, which is what brings the customer back for a second bottle.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Luna Rossa Sport targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Luna Rossa, Luna Rossa Carbon, Luna Rossa Ocean, L'Homme.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Luna Rossa line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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