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Infusion D'Homme by Prada 3.4oz Men EDT Spray
$43.49
Sale price
$43.49
Regular price
$110.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Infusion D'Homme — a shelf anchor rather than a gamble
Infusion D'Homme by Prada is a shelf anchor rather than a gamble. It belongs to the Infusion line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. This is a house customers arrive naming rather than one you introduce. The retailer's job is to have the right size in stock, not to explain the brand.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Prada's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: neroli, mandarin, galbanum
Heart notes: iris, cedar, vetiver
Base notes: incense, benzoin
Customers describe it as clean starched-shirt iris, quietly formal — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Infusion D'Homme targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: Infusion Vetiver, Infusion Oeillet, Infusion Mandarine, Luna Rossa.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Infusion line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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