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Infusion D'Homme by Prada 1.7oz Men EDT Spray
$30.99
Sale price
$30.99
Regular price
$74.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Infusion D'Homme — one of the few bottles that sells itself off the shelf
Infusion D'Homme by Prada is one of the few bottles that sells itself off the shelf. It belongs to the Infusion line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers off one shelf: the Luna Rossa customer who wants a mainstream masculine, and the Infusion customer shopping for something quieter and more expensive-smelling. That width is unusual.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: neroli, mandarin, galbanum
Heart notes: iris, cedar, vetiver
Base notes: incense, benzoin
Expect it to come across as clean starched-shirt iris, quietly formal, which is what brings the customer back for a second bottle.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Infusion D'Homme targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Infusion Vetiver, Infusion Oeillet, Infusion Mandarine, Luna Rossa.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Infusion line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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