Midnight by Perry Ellis 3.4oz Men EDT Spray

Midnight by Perry Ellis 3.4oz Men EDT Spray — volume stock — the bottle that turns, not the bottle that impresses

Midnight by Perry Ellis 3.4oz Men EDT Spray is 100 ml of Midnight in eau de toilette. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 22 of them in the Signature line. This one carries the house name rather than a line name. That is not a small thing on a shelf: it is the bottle a customer picks up when they recognise the brand but not the fragrance, which is exactly the customer this house is built to convert.

This is a price-point brand, and that is the argument. Perry Ellis is a real designer name that lands where a customer with thirty or forty dollars can actually reach it. It does not need a story, a campaign or a sales pitch — it needs to be visible and in stock. You make money here on turns, not on margin per bottle, so the mistake is buying one facing of ten things instead of four facings of the three that move.

Genuine units, original presentation. At this price point nobody expects to be checking authenticity, which is exactly why bad stock circulates. Source is the guarantee.

Fragrance Composition

Olfactory family: Oriental Fougere
Top notes: Apple, Mandarin, Cinnamon
Heart notes: Rosemary, Geranium, Orange Flower
Base notes: Amber, Vanilla Woods, Tonka Bean

On skin it reads as a crisp apple and cinnamon opening over herbal rosemary drying to warm amber and tonka.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Toilette
Gender: Men
Line: Signature
Brand: Perry Ellis — American designer house, and one of the few whose name a customer knows from clothing before fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Perry Ellis stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

This sells to the customer who came in for a designer name at a real price. They recognise the brand from clothing, not from a fragrance ad, and that recognition is enough to close. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. Heavier and sweeter, so it belongs to the cooler half of the cycle. Do not judge it on a hot-month sell-through number. Natural cross-sells from this catalogue: Perry Ellis, Bold Red, Pure Blue.

Positioning

This brand earns a block, not a scattering. Perry Ellis sells on a recognised name at a reachable price, and that argument only lands when a customer can see several bottles of it at once and read the prices together. Pair the men's and women's versions of a name on the same fixture but with a clear gap between them, and keep the big-format bottles beside the standard ones so the value comparison is visible. On price, stay competitive: nobody is paying a premium for this house, and nobody expects to.