360 Trio by Perry Ellis 3-Piece Set 1oz Men EDT Spray

360 Trio by Perry Ellis 3-Piece Set 1oz Men EDT Spray — a discovery box that puts the whole line in a customer's hand at one price

360 Trio by Perry Ellis 3-Piece Set 1oz Men EDT Spray is a 3-piece sampler of 30 ml miniatures from the 360 line. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 41 of them in the 360 line. The 360 line is the reason this brand earns a fixture. Nine bottles, colour-coded, and a customer who does not ask for a fragrance name — they ask for the red one, or the purple one. Stand them together and the fixture merchandises itself; split them up and you have nine anonymous bottles. Note that the women's 360 without a colour is an eau de toilette while the coloured women's ones are eau de parfum: same family, different products.

Four bottles, one price, one decision. A sampler is the cheapest way to get a customer to try a line they have walked past for years, and the customer who likes one of the four comes back for a full bottle at several times the price. Treat it as customer acquisition rather than as a margin line.

Genuine units, original presentation. At this price point nobody expects to be checking authenticity, which is exactly why bad stock circulates. Source is the guarantee.

Set Contents

Three 30 ml bottles: 360 eau de toilette, 360 Red eau de toilette and Reserve eau de toilette.

Fragrance Composition

Olfactory family: Aromatic Woody
Top notes: Juniper Berries, Bergamot, Lemon
Heart notes: Lavender, Sage, Cardamom, Freesia
Base notes: Woody Notes, Vetiver, Musk

The fragrance in the box reads as a clean juniper-citrus aromatic with herbal lavender and dry musky woods.

Note on sourcing: Perry Ellis publishes very little note data of its own. The pyramid above is what two independent retailers agree on. We flag that rather than present it as an official breakdown.

Commercial Details

Size: 3 x 30 ml
Concentration: Eau de Toilette
Gender: Men
Line: 360
Brand: Perry Ellis — American designer house, and one of the few whose name a customer knows from clothing before fragrance
Presentation: Sealed gift box, original presentation
Authenticity: Genuine Perry Ellis stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

The 360 line sells to customers 18-45 across both genders, and heavily to the buyer who wants a designer name without a designer price. Colour recognition does most of the selling. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. A hot-weather, daylight bottle — which in a warm market means it never has an off season. Natural cross-sells from this catalogue: 360, 360 Purple, 360 Black, 360 Coral.

Positioning

Put this at the register and beside the full-size bottles of the line it samples, so the path from the box to the bottle is visible without a conversation. It is also the easiest gift in the range to sell to a buyer who has no idea what the recipient wears — say that out loud and the box closes itself.