18 by Perry Ellis 4-Piece Set 3.4oz Men EDT Spray

18 by Perry Ellis 4-Piece Set 3.4oz Men EDT Spray — a boxed set, and in this house the set is the main event rather than the extra

18 by Perry Ellis 4-Piece Set 3.4oz Men EDT Spray is the 4-piece 18 set. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 14 of them in the 18 line. 18 is the brand's second pillar and its most modern-smelling one. It is the bottle that keeps a younger customer in this section instead of walking to the mall, and the flanker tree (Intense, Fuego, Orchid, Sensual) is deep enough to give it a block of its own.

The set is the product here. Forty-four of the 121 references in this catalogue are multi-piece boxes — more than a third, and a higher share than any other house we carry. That is not an accident: this brand is bought as a gift more often than it is bought for the buyer. A boxed set turns a thirty-dollar decision into a sixty-dollar one without asking the customer to like the fragrance any more than they already did.

Same name, two different fragrances. In this house 18, 360, Reserve, Portfolio, America and the signature Perry Ellis each exist in a men's and a women's version, and they do not smell alike. It is the single most common mix-up on this brand and the most common reason a unit comes back. Shelve the two apart and label them, and the problem disappears.

Set Contents

100 ml eau de toilette, 90 ml after shave balm, 90 ml shower gel and a 7.5 ml mini.

Fragrance Composition

Olfactory family: Fresh Woody Fougere
Top notes: Marine Notes, Bergamot, Lemon
Heart notes: Jasmine, Geranium
Base notes: White Birch, Cedarwood, Sandalwood

The fragrance in the box reads as a crisp marine and citrus opening over jasmine and geranium drying down to birch and sandalwood.

Commercial Details

Size: 100 ml plus accompanying pieces
Concentration: Eau de Toilette
Gender: Men
Line: 18
Brand: Perry Ellis — American designer house, and one of the few whose name a customer knows from clothing before fragrance
Presentation: Sealed gift box, original presentation
Authenticity: Genuine Perry Ellis stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

18 sells to men and women 18-35 who find the older lines dated. It is the most contemporary thing in this house and the one that most often gets bought after a spray. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. A hot-weather, daylight bottle — which in a warm market means it never has an off season. Sets carry their own season: they move when people are buying for other people, which is a different rhythm from the bottles beside them. Natural cross-sells from this catalogue: 18, 18 Orchid, 18 Fuego, 18 Sensual.

Positioning

Face the boxes forward and keep them at the front, because the gift buyer is not reading — they are scanning for something that looks like a present. Put the matching single bottle beside the set so the customer who only wants the fragrance still has somewhere to land, and resist discounting the box: the presentation is most of what is being paid for, and cutting the price on it is cutting the price on the wrapping.