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Parfums De Marly Layton 4.2oz Men EDP Spray
$247.49
Sale price
$247.49
Regular price
$689.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Parfums de Marly Layton — The Fragrance That Graduated a Generation Into Niche Luxury
Parfums de Marly Layton is the flagship masculine fragrance of the French royal-heritage house founded in 2009 by Julien Sprecher. Since its 2016 launch, Layton has become the most compliment-getting fragrance in modern niche perfumery, catapulting Parfums de Marly from emerging house to established luxury brand. For wholesale, Layton is the "gateway to niche" — retailers use it to convert designer-fragrance customers into serious niche buyers. Named after an 18th-century racehorse from Louis XV's private stable, Layton represents the intersection of French heritage and modern global taste.
Fragrance Composition
Top notes: Bergamot, cardamom, apple, mandarin, lavender
Heart notes: Jasmine, geranium, violet
Base notes: Vanilla, sandalwood, guaiac wood, patchouli, incense, musk
Commercial Details
Sizes: 4.2 oz (125ml) main, 2.5 oz (75ml) alternative
Concentration: EDP (8-12 hour longevity)
Projection: Strong 4-6 hours, warm compliment-getting sillage
Origin: Parfums de Marly Paris — authorized distribution
Packaging: Opulent purple-and-gold bottle, luxurious presentation box
Case pack: Individual authenticated bottles with signature packaging
Retailer Insights
Layton has the highest "customer compliment-to-purchase" rate in our masculine niche catalog — customers who receive compliments wearing Layton typically return within 60 days to buy a second bottle for backup or gift. Fall/winter drives 65% of annual volume (warm gourmand-spicy profile). Peak demographic: men 25-45 with disposable income, transitioning from designer to niche. Cross-sells: Delina (feminine gift), Herod (tobacco-vanilla masculine), Pegasus (almond-heavy gourmand). Common upsells from Baccarat Rouge 540 buyers seeking masculine-leaning alternative.
Positioning
Position as "entry-level niche luxury" — accessible price point ($330 vs $445+ Creed) with premium quality. Feature adjacent to designer fragrances to bridge the category gap. Sample program critical — Layton is a "second sniff" fragrance that impresses more on repeated exposure. Include in "niche discovery" bundles with Delina for couples gifting. Position vertical shelf presence to create brand recognition for the horse-named lineup (Pegasus, Herod, Godolphin).
Why Resellers Choose Us
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Designer, arabic, niche and more.
Since 2013
A decade supplying resellers.
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