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XS Pure by Paco Rabanne 5.1oz Men EDT Spray
$70.49
Sale price
$70.49
Regular price
$188.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
XS Pure — a name customers walk in already asking for
XS Pure by Paco Rabanne is a name customers walk in already asking for. It belongs to the XS Pure line, of which this catalogue carries 10 references — enough to build a branded facing rather than stocking a single orphan SKU. Paco Rabanne spends heavily on the advertising that brings the customer through your door already decided. The retailer captures that demand; the brand paid to create it.
Authentic, sealed, in its original presentation. This house is among the most counterfeited in the category precisely because it sells so well — which makes where you buy it the decision that matters most.
Fragrance Composition
Olfactory family: Amber Woody
Top notes: Ginger, Thyme, Bergamot
Heart notes: Vanilla, Cinnamon, Leather
Base notes: Myrrh, Cedar, Cashmeran
The overall impression is sweet, smooth and magnetic, and that is what closes the sale at the counter.
Commercial Details
Size: 150 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Paco Rabanne stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
XS Pure targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: XS Pure Night, XS Pure 3-Piece Set, Phantom Legion, Phantom.
Positioning
These bottles are display pieces in their own right — face them out rather than lining them up spine-on, because the packaging is half of why this house sells. Group the XS Pure line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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