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Phantom by Paco Rabanne 5.1oz Men EDT Spray
$73.49
Sale price
$73.49
Regular price
$197.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Phantom — one of the few bottles that sells itself off the shelf
Phantom by Paco Rabanne is one of the few bottles that sells itself off the shelf. It belongs to the Phantom line, of which this catalogue carries 13 references — enough to build a branded facing rather than stocking a single orphan SKU. The house is a fixture of every serious fragrance counter in the US. You are not introducing a brand here, you are stocking one your customers already came in asking for.
Authentic, sealed, in its original presentation. This house is among the most counterfeited in the category precisely because it sells so well — which makes where you buy it the decision that matters most.
Fragrance Composition
Olfactory family: Aromatic Woody
Top notes: Lavandin
Heart notes: Italian Lemon, Madagascar Vanilla
Base notes: Vetiver
Expect it to come across as fresh, creamy, upbeat, which is what brings the customer back for a second bottle.
Commercial Details
Size: 150 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Paco Rabanne stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Phantom targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: Phantom Legion, Phantom in Red, Phantom Intense, 1 Million.
Positioning
These bottles are display pieces in their own right — face them out rather than lining them up spine-on, because the packaging is half of why this house sells. Group the Phantom line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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