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1 Million by Paco Rabanne 1.7oz Men EDT Spray
$51.99
Sale price
$51.99
Regular price
$134.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1 Million — a pillar of the designer wall
1 Million by Paco Rabanne is a pillar of the designer wall. It belongs to the 1 Million line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Few houses convert as reliably at this price band. Decades of recognition mean the bottle needs no story told at the counter — it needs to be in stock.
Authentic, sealed, in its original presentation. This house is among the most counterfeited in the category precisely because it sells so well — which makes where you buy it the decision that matters most.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Blood Mandarin, Grapefruit, Mint
Heart notes: Cinnamon, Rose, Spicy Notes
Base notes: Leather, Amber, Patchouli, Woody Notes
Customers describe it as bold, spicy and seductive — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Paco Rabanne stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1 Million targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: 1 Million 3-Piece Set, Phantom Legion, Phantom, Invictus Onyx.
Positioning
These bottles are display pieces in their own right — face them out rather than lining them up spine-on, because the packaging is half of why this house sells. Group the 1 Million line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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