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No Rules by Nicole Richie 3.4oz Women EDP Spray
$12.99
Sale price
$12.99
Regular price
$19.48
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
No Rules by Nicole Richie 3.4oz Women EDP Spray — one that has to be sprayed before it can be sold
No Rules by Nicole Richie 3.4oz Women EDP Spray is 100 ml of No Rules in eau de parfum, from Nicole Richie — a celebrity line from a brand that no longer operates, living entirely in clearance.
Price is the product here, and that is not a criticism. The brand is gone, there is no house to support it and no reorder to plan: what you have is a full-size eau de parfum that lands under a price point where most customers stop comparing. The celebrity name is not doing the selling, it is giving the customer permission not to feel they bought a generic. Sell it in a price bin, move it in quantity, and do not build a position in it — while world clearance stock exists, the price only goes down.
Genuine units, sealed. On a discontinued line the honest thing to say is that there is no house to verify against, so the chain it came through is all the assurance there is. Check for shelf damage and faded cartons, which is what years in clearance warehousing actually does to this kind of stock.
Fragrance Composition
Olfactory family: floral fruity
Top notes: wild berries, kumquat, almond blossom, orange blossom
Heart notes: frangipani, coconut nectar, jasmine
Base notes: madagascar vanilla, musk, sandalwood
On skin it reads as a creamy tropical floral with coconut and vanilla over soft sandalwood.
Commercial Details
Size: 100 ml (3.4 oz)
Concentration: Eau de Parfum
Gender: Women
Brand: Nicole Richie
Presentation: Factory-sealed in its own carton
Authenticity: Genuine Nicole Richie stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Bought on price by a customer who wants a hundred millilitres for very little and is not loyal to the name. Tropical and sweet, which suits warm markets. Sells through discount retail, price-led assortments, marketplaces and clearance channels.
Positioning
Put it in a price presentation, never in a brand facing beside the designer names — the visual comparison only hurts it. It belongs in a bin, a bundle or a two-for, where the number on the ticket is the whole message.
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