{"product_id":"mcm-diamond-by-mcm-2-5oz-women-edp-spray","title":"Diamond by MCM 2.5oz Unisex EDP Spray","description":"\u003ch3\u003eDiamond — a warm woody with real presence\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eDiamond by MCM\u003c\/strong\u003e is a warm woody with real presence. Customers recognise MCM on sight, and the brand has already done the advertising that brings them to your counter.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGenuine units, sealed in the original box.\u003c\/strong\u003e A fake does not cost you one sale; it costs the customer who wore it and told a friend. That is why sourcing comes before price in designer.\u003c\/p\u003e\n\n\u003ch4\u003eFragrance Composition\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eOlfactory family:\u003c\/strong\u003e Amber Woody\u003cbr\u003e\n\u003cstrong\u003eTop notes:\u003c\/strong\u003e Bergamot, Cappuccino, Juniper\u003cbr\u003e\n\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Plum, Lavender, Heliotrope\u003cbr\u003e\n\u003cstrong\u003eBase notes:\u003c\/strong\u003e Sandalwood, Tonka, Oud\u003c\/p\u003e\n\n\u003cp\u003eThe overall impression is warm, woody and smooth, and that is what closes the sale at the counter.\u003c\/p\u003e\n\n\u003ch4\u003eCommercial Details\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 75 ml (2.5oz) spray\u003cbr\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum (EDP)\u003cbr\u003e\n\u003cstrong\u003ePresentation:\u003c\/strong\u003e Sealed retail unit in its original box\u003cbr\u003e\n\u003cstrong\u003eAuthenticity:\u003c\/strong\u003e Genuine MCM stock\u003cbr\u003e\n\u003cstrong\u003eCase pack:\u003c\/strong\u003e Individual + case discounts starting at 12 units\u003cbr\u003e\n\u003cstrong\u003eTerms:\u003c\/strong\u003e Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle\u003c\/p\u003e\n\n\u003ch4\u003eRetailer Insights\u003c\/h4\u003e\n\n\u003cp\u003eDiamond targets buyers 18-45 across genders. Moves well through niche fragrance retail, gift shops and general beauty outlets. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: MCM.\u003c\/p\u003e\n\n\u003ch4\u003ePositioning\u003c\/h4\u003e\n\n\u003cp\u003ePut it at eye level in the designer section rather than filed by scent family — customers shop this house by name. Hold your price near the market: at this level of recognition a deep discount reads as a reason to doubt the bottle.\u003c\/p\u003e","brand":"Mcm","offers":[{"title":"Default Title","offer_id":67670731128981,"sku":"13404","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/4195\/3941\/files\/mcm-diamond-edp-spray-25-oz-fragrances-085715152459.jpg?v=1791462469","url":"https:\/\/www.perfumesandreawholesale.com\/products\/mcm-diamond-by-mcm-2-5oz-women-edp-spray","provider":"Wholesale Perfumes Andrea","version":"1.0","type":"link"}