Rave Now by Lattafa 3.4oz Women EDP Spray
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Rave Now — a warm woody with strong repeat purchase
Rave Now by Lattafa is a warm woody with strong repeat purchase. It belongs to the Rave family, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Lattafa is the Arabic house US independents ask for by name, and it is the entry point most customers use into the category. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Fruity Woody
Top notes: Pineapple, Black Currant, Bergamot, Apple
Heart notes: Rose, Birch, Jasmine, Patchouli
Base notes: Oakmoss, Musk, Ambergris, Vanilla
The overall impression is fruity, smoky and confident, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml Eau de Parfum spray
Concentration: Eau de Parfum (EDP) — house known in the category for high longevity and strong projection
Origin: Lattafa Perfumes UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Rave Now targets female buyers 18-45. Moves well through beauty boutiques, salons and gift retail. Rotates all year, with its strongest weeks once the weather turns and warm Arabic profiles come forward. Natural cross-sells from this catalogue: Rave Pure Desire Gold, Rave Now Black 3-Piece Set, Rave Now Rouge, Haya.
Positioning
Shelve it inside the Lattafa block rather than scattering it by scent family — buyers shop this house by brand, not by note. Facing the Rave line together drives the multi-bottle purchase, which is the norm in this price band. Sampling converts strongly here — customers commit far more readily after wearing it than from a blind purchase.
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