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Fakhar Platin by Lattafa 3.4oz Unisex EDP Spray
$20.99
Sale price
$20.99
Regular price
$50.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Fakhar Platin — a warm woody with strong repeat purchase
Fakhar Platin by Lattafa is a warm woody with strong repeat purchase. It belongs to the Fakhar family, of which this catalogue carries 7 references — enough to build a branded facing rather than stocking a single orphan SKU. Lattafa is the Arabic house US independents ask for by name, and it is the entry point most customers use into the category. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Bergamot, Pink Pepper, Cardamom
Heart notes: Ginger, Lavender, Guava
Base notes: Palo Santo, Incense, Sandalwood
Expect it to come across as smoky, spicy and modern — worth putting on the shelf talker.
Commercial Details
Size: 100 ml Eau de Parfum spray
Concentration: Eau de Parfum (EDP) — house known in the category for high longevity and strong projection
Origin: Lattafa Perfumes UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Fakhar Platin targets buyers 18-45 across genders. Moves well through niche fragrance retail, gift shops and general beauty outlets. A cool-weather performer above all — it sells hardest in the months when buyers reach for amber and resin. Natural cross-sells from this catalogue: Fakhar, Fakhar 3-Piece Set, Fakhar Rose, Ansaam Silver.
Positioning
Shelve it inside the Lattafa block rather than scattering it by scent family — buyers shop this house by brand, not by note. Facing the Fakhar line together drives the multi-bottle purchase, which is the norm in this price band. Sampling converts strongly here — customers commit far more readily after wearing it than from a blind purchase.
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