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Asad by Lattafa 3.4oz Men EDP Spray
$20.99
Sale price
$20.99
Regular price
$50.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Asad — the pineapple-tobacco crowd-pleaser
Asad by Lattafa is the reference that put Lattafa on the map for a lot of US buyers. It reads as the accessible take on the fruity-smoky style that sells at ten times the price, and that comparison is exactly what moves it off the shelf. For wholesale it is a first-order product rather than a filler: retailers who stock only one Lattafa masculine almost always start here, and it opens the door to the rest of the line.
Fragrance Composition
Top notes: Pineapple, lemon, blackcurrant
Heart notes: Tobacco, cinnamon, sandalwood
Base notes: Vanilla, amber, oakmoss
Commercial Details
Size: 100 ml Eau de Parfum spray
Concentration: Eau de Parfum (EDP) — house known in the category for high longevity and strong projection
Origin: Lattafa Perfumes UAE — authentic retail stock
Packaging: Sealed retail bottle in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Asad targets male buyers 20-45 and is one of the few Arabic-house masculines that sells year-round rather than seasonally. It performs in barbershops, men's grooming stores and general beauty retail, and it is the reference customers most often name without being prompted. Natural cross-sells from this catalogue: Asad Bourbon, Asad Elixir, Asad Zanzibar, Fakhar, Khamrah Dukhan.
Positioning
Shelve the full Asad family together — Asad, Bourbon, Elixir and Zanzibar — so the buyer sees a line rather than a single bottle; multi-bottle purchases are common in this range. Lead with Asad as the entry point and upsell the flankers. Available in a 2-piece and 3-piece gift set whenever gifting drives the sale, and in a 6.67oz body spray for the impulse shelf at the register. Sampling converts strongly here: the opening does most of the selling.
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Since 2013
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