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Al Awsaaf by Lattafa 3.4oz Unisex EDP Spray
$15.49
Sale price
$15.49
Regular price
$35.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Al Awsaaf — a spiced Arabic profile that anchors the shelf
Al Awsaaf by Lattafa is a spiced Arabic profile that anchors the shelf. It belongs to the Al family, of which this catalogue carries 14 references — enough to build a branded facing rather than stocking a single orphan SKU. Lattafa is the Arabic house US independents ask for by name, and it is the entry point most customers use into the category. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Aromatic Spicy
Top notes: Elemi, Violet, Pink Pepper
Heart notes: Myrrh, Tonka Bean, Cedar, Spices
Base notes: Agarwood, Cedar, Patchouli, Oakmoss
The overall impression is dry, resinous and woody-spicy, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml Eau de Parfum spray
Concentration: Eau de Parfum (EDP) — house known in the category for high longevity and strong projection
Origin: Lattafa Perfumes UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Al Awsaaf targets buyers 18-45 across genders. Moves well through niche fragrance retail, gift shops and general beauty outlets. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Al Dur Al Maknoon Silver, Al Nashama, Al Qiam Silver, Ansaam Silver.
Positioning
Shelve it inside the Lattafa block rather than scattering it by scent family — buyers shop this house by brand, not by note. Facing the Al line together drives the multi-bottle purchase, which is the norm in this price band. Sampling converts strongly here — customers commit far more readily after wearing it than from a blind purchase.
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