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Flower Eau de Lumiere by Kenzo 3.4oz Women EDT Spray
$49.49
Sale price
$49.49
Regular price
$128.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Flower Eau de Lumiere by Kenzo 3.4oz Women EDT Spray — one of the bottles that build the Kenzo shelf
Flower Eau de Lumiere by Kenzo 3.4oz Women EDT Spray is the 100 ml Eau de Toilette of Flower Eau de Lumiere. Flower is the pillar of the house: the tilted bottle with the red poppy, launched in 2000, is the image most shoppers picture when they hear the name Kenzo. Around it the house has built a long run of variations, and they sell as a family.
Why stock it: any Flower bottle benefits from the recognition of the original. The shopper already knows the poppy. What she needs from you is the version that suits her.
Sourcing: Genuine Kenzo, sourced through established distribution and shipped in original packaging.
Fragrance Composition
Top notes: bergamot
Heart notes: bulgarian rose, jasmine
Base notes: white musk
Worn, it comes across as a light, luminous rose and jasmine with a bergamot opening and a quiet musky finish.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette
Gender: Women
Line: Flower by Kenzo
Brand: Kenzo (Paris)
Presentation: Sealed in its retail carton
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Build Flower as a block, not as scattered bottles: the original in front, the variations beside it. A shopper who loves the original will look at the editions next to it, and the block reads as a destination from across the store. Strongest in warm weather and for daytime wear. Pairs well on the shelf with: Flower Poppy Bouquet, Flower La Recolte Parisienne, Flower Red Edition.
Positioning
Place it in the Flower by Kenzo block with the rest of the line, where the shared bottle design makes the family easy to read.
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