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Oud for Greatness by Initio Parfums Prives 3.0oz Unisex EDP Spray
$190.99
Sale price
$190.99
Regular price
$539.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Oud for Greatness by Initio Parfums Prives 3.0oz Unisex EDP Spray — The Powerhouse Oud Every Serious Retailer Stocks
Initio Oud for Greatness has become the reference oud fragrance for the US niche market since 2019, praised for its unmatched projection and longevity even by connoisseurs of Middle Eastern ouds. As a wholesale distributor, we've watched Oud for Greatness capture younger male buyers (22-35) transitioning from Aventus into deeper niche territory — its rich saffron-oud composition delivers immediate impact. Turnover ranges 40-day baseline and drops to 18-day October-March.
Fragrance Composition
Top notes: Saffron, nutmeg, lavender
Heart notes: Absolute oud, patchouli, mahogany
Base notes: Musk, oakmoss, white musk, ambroxan
Commercial Details
Size: 90ml Eau de Parfum spray
Concentration: EDP (12-16 hour longevity, exceptional projection)
Projection: Strong 6-8 hours, moderate through evening
Origin: Initio Parfums Prives France — authorized distribution
Packaging: Black minimalist bottle with gold detailing, black outer box, sealed
Case pack: Individual units available, case discounts on 4+ units
Retailer Insights
Oud for Greatness buyer demographics skew male 22-40, fragrance-community engaged, YouTube/Reddit active. Peak season October-March with 55% increase over baseline (cold weather amplifies oud performance). Common cross-sells: Initio Side Effect (same-house variety), Amouage Interlude Man (fellow luxury Arabic), Roja Elysium (masculine luxury upgrade), Creed Aventus (comparison at similar price point).
Positioning
Position as your luxury oud gateway product for buyers transitioning from designer to niche. The dramatic black packaging photographs beautifully in Q4 content. Bundle with Initio Side Effect for "Initio variety" packages priced $550+. Feature prominently during October-March when oud demand spikes. Stock 2x baseline for cold weather months.
Why Resellers Choose Us
Ships in 1-2 Days
Real stock in our own warehouse.
Built for Your Margin
True distributor pricing.
100+ Brands, One Order
Designer, arabic, niche and more.
Since 2013
A decade supplying resellers.
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