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The Scent Magnetic by Hugo Boss 3.3oz Men EDP Spray
$76.49
Sale price
$76.49
Regular price
$206.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Scent Magnetic — a reference that needs no explaining at the counter
The Scent Magnetic by Hugo Boss is a reference that needs no explaining at the counter. It belongs to the The Scent line, of which this catalogue carries 18 references — enough to build a branded facing rather than stocking a single orphan SKU. Hugo Boss is the dependable middle of a men's fragrance section: recognised enough that nobody needs convincing, priced so the sale closes on the first visit.
Every unit is authentic and sealed. On a house this recognisable the buyer knows what it should smell like, so a counterfeit gets caught — and it gets caught at your counter, not ours.
Fragrance Composition
Olfactory family: Amber Fruity Leathery
Top notes: maninka fruit
Heart notes: bran absolute
Base notes: black vanilla extract
It wears sweet, enveloping and long-lasting. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Hugo Boss stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Scent Magnetic targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells steadily but peaks in the colder half of the year, when richer compositions dominate the counter. Natural cross-sells from this catalogue: The Scent Intense, The Scent Absolute, The Scent Parfum, Bottled Unlimited.
Positioning
Give Hugo Boss a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the The Scent line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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