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Ma Vie Intense by Hugo Boss 2.5oz Women EDP Spray
$47.49
Sale price
$47.49
Regular price
$122.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Ma Vie Intense — one of the few bottles that sells itself off the shelf
Ma Vie Intense by Hugo Boss is one of the few bottles that sells itself off the shelf. It belongs to the Ma Vie line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Hugo Boss occupies a spot almost no other designer house does: department-store recognition at a price a walk-in customer will actually pay without thinking twice. That combination is what makes it turn.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At this volume, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: cactus blossom
Heart notes: pink rosebud
Base notes: cedarwood, white vanilla
It wears richer, warmer take on the Ma Vie signature. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Hugo Boss stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Ma Vie Intense targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Ma Vie Florale, Ma Vie, Ma Vie Runway, Femme.
Positioning
Give Hugo Boss a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Ma Vie line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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