Jour by Hugo Boss 2.5oz Women EDP Spray
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Order one bottle or a hundred.
Jour — a name customers walk in already asking for
Jour by Hugo Boss is a name customers walk in already asking for. It belongs to the Jour line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. The house sells across an unusually wide age range, from a first bottle of HUGO at twenty to buyers who have worn Bottled since the nineties. Few brands on the wall cover that much ground.
Every unit is authentic and sealed. On a house this recognisable the buyer knows what it should smell like, so a counterfeit gets caught — and it gets caught at your counter, not ours.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: lime blossom, grapefruit blossom
Heart notes: white freesia, honeysuckle, lily of the valley
Base notes: white birch, amber
The overall impression is bright, crisp and polished, and that is what closes the sale at the counter.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Hugo Boss stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Jour targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Jour Runway, Femme, Hugo Woman, Deep Red.
Positioning
Give Hugo Boss a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Jour line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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