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Number One by Hugo Boss 3.3oz Men EDT Spray
$28.99
Sale price
$28.99
Regular price
$68.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Number One — a shelf anchor rather than a gamble
Number One by Hugo Boss is a shelf anchor rather than a gamble. It belongs to the Number One line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. Hugo Boss occupies a spot almost no other designer house does: department-store recognition at a price a walk-in customer will actually pay without thinking twice. That combination is what makes it turn.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At this volume, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: bergamot, lemon, grapefruit, green apple, basil, juniper, artemisia, caraway
Heart notes: honey, lavender, rose, jasmine, sage, geranium, lily of the valley, orris root
Base notes: oakmoss, patchouli, sandalwood, cedar, tobacco, amber, cinnamon, musk
The overall impression is classic barbershop warmth, honeyed and mossy, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Hugo Boss stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Number One targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells steadily but peaks in the colder half of the year, when richer compositions dominate the counter. Natural cross-sells from this catalogue: Bottled Unlimited, Bottled Oud Saffron, Bottled Pacific, The Scent Intense.
Positioning
Give Hugo Boss a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Number One line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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