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Her by Burberry 3.3oz Women Parfum Spray
$96.99
Sale price
$96.99
Regular price
$145.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Her — a shelf anchor rather than a gamble
Her by Burberry is a shelf anchor rather than a gamble. It belongs to the Her line, of which this catalogue carries 24 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sits where heritage and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough advertising that everybody already knows the name.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Fruity Amber
Top notes: cherry
Heart notes: amber accord
Base notes: vanilla absolute
It wears rich cherry-vanilla gourmand, dense and long-lasting. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Parfum
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Her targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Hero Parfum, Hero, Hero Parfum Intense, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Her line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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