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Her Blossom by Burberry 3.3oz Women EDT Spray
$70.99
Sale price
$70.99
Regular price
$106.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Her Blossom — a pillar of the designer wall
Her Blossom by Burberry is a pillar of the designer wall. It belongs to the Her line, of which this catalogue carries 24 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sells the fashion name before it sells the juice. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Her and Brit are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: mandarin, pink pepper
Heart notes: peony, plum blossom
Base notes: sandalwood, musk, amber
Expect it to come across as light airy spring floral, easy and unassuming, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Her Blossom targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its season is warm weather — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: Hero Parfum, Hero, Hero Parfum Intense, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Her line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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