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Uomo by Guess 3.4oz Men EDT Spray
$22.99
Sale price
$22.99
Regular price
$56.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Uomo — a bottle priced for the customer who was not going to spend more
Uomo by Guess is a bottle priced for the customer who was not going to spend more. It belongs to the Uomo line, of which this catalogue carries 5 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Sealed retail stock, original presentation. On a line you sell by the case, one bad batch costs you the whole reorder, not one sale.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: Grapefruit, Cardamom, Lavender
Heart notes: Sage, Saffron, Geranium
Base notes: Dark Woods, Amber, Benzoin
The overall impression is a herbal citrus opening over dark resinous woods, and at this price that description is most of the sale.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Uomo targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. A year-round seller — no season it depends on, easy to forecast, easy to reorder. Natural cross-sells from this catalogue: Uomo Acqua, Uomo Intenso, Forever, Dare.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Uomo references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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