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Seductive Homme Noir 4-Piece Set by Guess 3.4oz Men EDT Spray
$27.99
Sale price
$27.99
Regular price
$65.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Seductive Homme Noir — a multi-piece set aimed straight at the gift customer
Seductive Homme Noir by Guess is a multi-piece set aimed straight at the gift customer. It belongs to the Seductive Homme line, of which this catalogue carries 9 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Authentic, sealed, original presentation. Guess sits at a price where a fake costs almost as much to make as the real thing, which is exactly why cheap copies circulate. Genuine stock is the whole difference between a repeat customer and a one-off.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: Black Pepper, Grapefruit, Nutmeg
Heart notes: Lavandin, Orange Blossom, Apple
Base notes: Sandalwood, Amber
The overall impression is a spicy fougere lift over smooth ambered wood, and at this price that description is most of the sale.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Seductive Homme Noir targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Seductive Homme, Seductive Homme Blue, Seductive Homme Red, Uomo Acqua.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Seductive Homme references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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