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Seductive Blue 4-Piece Set by Guess 2.5oz Women EDT Spray
$26.99
Sale price
$26.99
Regular price
$62.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Seductive Blue — a pre-packed gift box with a higher ticket than the bottle alone
Seductive Blue by Guess is a pre-packed gift box with a higher ticket than the bottle alone. It belongs to the Seductive line, of which this catalogue carries 22 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. Guess reaches a younger buyer than almost anything else on a fragrance shelf. The 8 oz mists start at teenage pocket money, and the customer who starts there comes back for the bottle later.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Woody Aquatic
Top notes: citrus, caviar accord, cardamom, black pepper
Heart notes: blue coral aquaspace accord, geranium
Base notes: cashmere wood, moss, sand accord
Expect it to come across as a peppery marine woody with a dry mineral skin feel, which is what brings the customer back for a second one.
Commercial Details
Size: 75 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Seductive Blue targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Seductive, Seductive Dream, Seductive Charm, Marciano.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Seductive references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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