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Night by Guess 3.4oz Men EDT Spray
$16.49
Sale price
$16.49
Regular price
$38.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Night — the cheapest way a shopper buys a recognised fashion name
Night by Guess is the cheapest way a shopper buys a recognised fashion name. This catalogue carries it in 2 presentations, inside a Guess range of 126 in all. The brand is sold in Los Angeles terms — 1981, Los Angeles, denim, the advertising — and it works because the customer already knows the logo from the jeans.
Authentic, sealed, original presentation. Guess sits at a price where a fake costs almost as much to make as the real thing, which is exactly why cheap copies circulate. Genuine stock is the whole difference between a repeat customer and a one-off.
Fragrance Composition
Olfactory family: Woody Oriental
Top notes: pepper, grapefruit, elemi
Heart notes: geranium, cedar, vetiver
Base notes: black vanilla husk, labdanum, patchouli
On skin it reads as a dark peppery woody with a smoky vanilla base. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Night targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. Sells hardest in the colder half of the year; stock it deeper going into autumn. Natural cross-sells from this catalogue: Forever, Dare, 1981 Indigo, Effect.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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