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Marciano by Guess 3.4oz Men EDT Spray
$17.99
Sale price
$17.99
Regular price
$41.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Marciano — an easy yes at the counter: the name is known and the price is not a decision
Marciano by Guess is an easy yes at the counter: the name is known and the price is not a decision. This catalogue carries it in 4 presentations, inside a Guess range of 126 in all. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: mandarin, ginger, lavender, black pepper
Heart notes: violet, neroli, carambola, rosemary, sage
Base notes: ebony wood, leather, musk, amber, patchouli
The overall impression is a spicy leather-woody with a polished violet heart, and at this price that description is most of the sale.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Marciano targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. Its season is cool weather, when the sweeter and heavier mixes take the counter. Natural cross-sells from this catalogue: Uomo Acqua, Uomo Intenso, Iconic Blue, Iconic.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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