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Iconic Blue by Guess 3.4oz Men EDP Spray
$31.99
Sale price
$31.99
Regular price
$77.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Iconic Blue — the cheapest way a shopper buys a recognised fashion name
Iconic Blue by Guess is the cheapest way a shopper buys a recognised fashion name. It belongs to the Iconic line, of which this catalogue carries 5 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Authentic, sealed, original presentation. Guess sits at a price where a fake costs almost as much to make as the real thing, which is exactly why cheap copies circulate. Genuine stock is the whole difference between a repeat customer and a one-off.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: italian bergamot, lemon, mediterranean sea salt
Heart notes: black pepper, blue lavender, geranium
Base notes: cedarwood, vetiver, tonka bean
It wears a salty woody fougere with a clean lavender spine. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Iconic Blue targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. Peaks in the warm months and pairs well with the mists on the same shelf. Natural cross-sells from this catalogue: Iconic, Forever, Dare, 1981 Indigo.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Iconic references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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