Girl by Guess 3.4oz Women EDT Spray
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Girl — an easy yes at the counter: the name is known and the price is not a decision
Girl by Guess is an easy yes at the counter: the name is known and the price is not a decision. This catalogue carries it in 4 presentations, inside a Guess range of 126 in all. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: bergamot, melon, raspberry
Heart notes: lily, orchid, black locust
Base notes: madagascar vanilla, australian sandalwood
It wears a playful berry-melon floral with a vanilla-sandalwood finish. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Girl targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. A warm-weather mover — this is the profile that sells when the heavier bottles stall. Natural cross-sells from this catalogue: 1981 Indigo, Seductive Charm, Seductive Flirt, Seductive Kiss.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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